Lord Quartz

The Seiko Lord Quartz series represents a distinct era in Seiko's history, embodying a blend of advanced quartz technology and refined elegance.

Launched in the late 1970s, the Lord Quartz watches became a high-end offering, with Seiko aiming to demonstrate the capabilities of quartz movements at a time when the technology was relatively new and groundbreaking. Positioned between the Grand Seiko and the King Seiko series, the Lord Quartz collection brought a sophisticated aesthetic combined with the accuracy and low maintenance benefits of quartz.

One of the notable features of the Lord Quartz series was its sleek design and thin cases, showcasing a mix of traditional and modern elements.

These watches typically featured a polished stainless steel case, simple but elegant dials, and a variety of strap options, from leather to integrated metal bracelets. I think Lord Quartz is one of the underdogs of the 70s, as other model ranges are way more popular.